Brand, Logo, & Layout Design
Chrysalis
Designing an Alternative Jewelry Business
Adobe Illustrator, Adobe Photoshop, & Adobe Indesign
“The world seemed to shimmer a little at the edges.”*
Our Mission
To spread individuality,
power, & self-love through
high-quality, ethically
sourced alternative jewelry.
The goal of this project was to build a unique brand identity for an imaginary business of your choosing. Picking a high-end jewelry business as my inspiration, I researched the industry thoroughly utilizing clear bold fonds, high contrast, and a compelling mission statement to bring the brand to life.